At 32,000 Square Feet: Zara is Bigger and Better in New York City
IF anyone has recently been intrigued (like me) over ZARA’s recent “DEAR NEW YORK” shopping bags— it’s because the Spanish based retailer is opening a 32,000-square-foot NEW FLAGSHIP LOCATION at 666 Fifth Avenue on 3/15. If you’re a spoiled New Yorker (like me) wondering what the big idea is— it’s that this is the biggest location to date with the largest amount of investments poured within the total company. Today’s Women’s Wear Daily quotes the space spares the expense at $8,300 a square foot at $324 million total invested and obviously houses all families of business when it comes to product offerings
- Catwalk inspired aisles (mannequins everywhere)
- Shop within a shop mentality that is merchandised by color story and trend
- Flagship exclusives
As a retailer and Zara lover the extension of the brand will be another exciting retail environment to gain marketplace insight from. Like Uniqlo- who recently opened it’s Fifth Avenue flagship doors back in October 2011, Zara has developed a sound strategy for remaining relevant and profitable with expanding into e-commerce late last year and initiating a creative branding pull, through it’s Dear New York video collaboration with Luis Urculo (left).
In connection to remaining relevant, there’s been an ever increasing need for retailers to remain extremely competitive against one another; whether it be through achieving social media effectiveness, rewards programs or maxing out on brick and mortar presence, especially for European brands (i.e. Reiss, Sandro, Maje, Zadig and Voltaire and Ted Baker) who have all successfully set up leased shops at Bloomingdale’s in addition to securing and operating their own much smaller doors. There’s a growing mentality to have a strategic omnichannel presence among many retailers.
Lastly, I know many New Yorker’s are excited about Zara’s newness and in proper response to their campaign- I say THANK YOU for being bigger and hopefully better.